LVMH Veuve-Clicquot / Brand XP & Service design
A sparkling community
From celebrating occasions to celebrating potential
Insight
3 out of 4 women cannot name a female role model in business
Research from LVMH found out that women around the world struggled to name women’s role models in the business world. As a brand led by one of the first and most iconic women entrepreneurs in modern history, Veuve-Clicquot had to play a role in addressing the issue.
Challenge
How to recognise and create more women role models in business?
Idea
Entrepreneurship is a mindset, not a type of company
Madame Clicquot took over the family company when women were excluded from the world of business. Her fearless attitude had inspired the Veuve Clicquot Business Woman Award in 1972. Since then, the “Maison” has recognised more than 350 women in 27 countries worldwide for their accomplishments. To evolve the initiative, we created an ambitious programme, BOLD, featuring a wider definition of entrepreneurship, encompassing creativity and a fearless attitude in making a difference for women and men alike.
Impact
A recipe for new role models
A connected ecosystem of content, people, inspirational experiences, research and influencers from a range of disciplines. The platform was designed to create the next generation of women role models leverage existing partnerships and activities with key influencers.
Deliverables
accelerators and incubators research across 5 markets (UK, USA, JP, DE, FR)
audience research and insight generation
workshop for proramme co-design and co-facilitation
strategy and roadmap
touchpoint ecosystem service blueprint
KPI framework