Professional experience

Experience Consulting Principal

EPAM Continuum, London

September 2021-present

 

Leading the EMEA Brand & Marketing Practice within EPAM (S&P 500), developing and delivering brand experience and marketing transformation for C-suite clients.

  • leading a team of over 40 across strategy, martech and analytics, content strategy and social

  • delivering inventive strategies for brands that want to thrive in the connected, digital world we live in

  • led high-profile pitches and wins (Aston Martin, WWF, Bentley, Oxford University Press and others)

  • 2023 BIMA Awards Judge for Strategy

  • winner of the internal CEO Impact Leadership Award and 2 Pitch Of the Year Awards for 2022

Strategy Principal (contract)

UsTwo, London

March 2021 - July 2021

 

Leading strategy for a new digital product for BlackRock (a project sponsored by the CEO in San Francisco). From the award-winning digital studio behind Monument Valley.

Strategy Director (contract)

Interbrand, London

February 2021 - March 2021

 

Leading global re-branding for Fujitsu Global

Strategy Partner, Head of Strategy (B2B)

Saatchi Pro, London

June 2019 - February 2021

 

Leading the B2B strategic offering; developing brand experience, digital and content strategy solutions for C-suite clients across B2B, B2C, and fintech. Strategy lead on key pitches for Publicis Group (reporting to CSO and CMO)

Clients: VISA B2B Global, HSBC Wealth, Ferrero, Oracle, GSK

Strategy Director at award-winning agencies, scaleups startups

London, SF and LA

October 2014 - May 2019

 

As Founder and Director of my own Consulting Company, I have developed and implemented innovative brand, content, digital product and growth strategies for blue chips, scale-ups & startups, engaging with C-suite, Founders and Award Winning Agencies.

Key roles:

  • Co-founder and CSO of SF-based AR/VR Payment Startup Totem Air (05/2020-09/2021)

  • Interim CMO for mobility LA-based startup Ryde (03/2019-05/2019)

  • Strategy Director for global brand CMOs at Brandtech Consulting, part of Brandtech Group (09/2017-05/2019)

  • Growth Strategy Consultant to CEO for TwoSigmas (education startup acquired by TES)

  • Head of Marketing at Arcus Global, digital products for the UK Government (07/2016-08/2017)

  • Strategy Director at Southpaw (Hakuhodo), leading and winning Octopus Investments pitch (05-06/2016)

  • Strategy Director at R/GA, redesigning Brand, CX and Content for Unilever skincare portfolio (06- 12/2015)

  • Strategy Director at M&C Saatchi, redesigning CX for NatWest (10/2014 - 04/2015)

Strategy Lead

Digitas, London

July 2011 - April 2013

 

Developed and led UX and CX complex for the 2012 Digital Agency of the Year, including global digital platform projects for Barclays, Virgin Atlantic, Barratt Homes, Jumeirah Hotels, Honda, AstraZeneca, Avis-Hertz, Etihad Airways

  • Managed three strategists and contributed to Honda and Scholl pitch wins

  • Gold and Silver Digital Impact Awards for Barratt Homes website

Senior planner

DDB/Tribal DDB, London

December 2009 - October 2010

 

Lead Digital Strategist and Planner for Volkswagen EMEA - large cars, Bluemotion, mobile, e-commerce site, and social, contributing to the “People’s Reviewer” campaign (One Show Gold Pencil 2010).

Graduate Student

MBA, Judge Business School, University of Cambridge

September 2008 - September 2009

 

Full-time graduate student at Cambridge MBA (ranked top 8 MBA in the world in 2008); MBA internship/project at Nike EMEA

Strategic Account Manager

AKQA, London

June 2006 -June 2008

 
  • Nike - digital strategy and localisation for Nike Running EMEA (Nike+), comms and digital strategy for the launch of the first Nike EMEA online store; masterclass series featuring Paula Radcliffe

  • FIAT - Member of the team delivering Fiat Eco Drive (One Show Gold 2009, Cannes, Cyber Lion Grand Prix 2009), the Fiat UK website and Fiat 500 launch

  • Account management for Gucci Group, Ferrari, Intercontinental Hotels Group

  • Interactive Agency of the Year - 2006; Campaign Digital Agency - 2008

Education

MBA, Judge Business School, University of Cambridge, UK

International Diploma Program in International Marketing, University of California at Berkeley, USA

Certificate of Business Administration, University of California at Berkeley, USA

MSc and BSc in Economics and Quantitative Disciplines, Università degli Studi di Parma, Italy

Professional certifications

Entrepreneurship Certificate, Wharton

Insights for Innovation, IDEO

Interaction Design Diploma, UC San Diego

Artificial Intelligence, Deep Learning

Excellence in Planning, IPA

Copywriting Diploma, EID, Milan