Professional experience
Leading the EMEA Brand & Marketing Practice within EPAM (S&P 500), developing and delivering brand experience and marketing transformation for C-suite clients.
leading a team of over 40 across strategy, martech and analytics, content strategy and social
delivering inventive strategies for brands that want to thrive in the connected, digital world we live in
led high-profile pitches and wins (Aston Martin, WWF, Bentley, Oxford University Press and others)
2023 BIMA Awards Judge for Strategy
winner of the internal CEO Impact Leadership Award and 2 Pitch Of the Year Awards for 2022
Leading strategy for a new digital product for BlackRock (a project sponsored by the CEO in San Francisco). From the award-winning digital studio behind Monument Valley.
Leading the B2B strategic offering; developing brand experience, digital and content strategy solutions for C-suite clients across B2B, B2C, and fintech. Strategy lead on key pitches for Publicis Group (reporting to CSO and CMO)
Clients: VISA B2B Global, HSBC Wealth, Ferrero, Oracle, GSK
Strategy Director at award-winning agencies, scaleups startups
London, SF and LA
October 2014 - May 2019
As Founder and Director of my own Consulting Company, I have developed and implemented innovative brand, content, digital product and growth strategies for blue chips, scale-ups & startups, engaging with C-suite, Founders and Award Winning Agencies.
Key roles:
Co-founder and CSO of SF-based AR/VR Payment Startup Totem Air (05/2020-09/2021)
Interim CMO for mobility LA-based startup Ryde (03/2019-05/2019)
Strategy Director for global brand CMOs at Brandtech Consulting, part of Brandtech Group (09/2017-05/2019)
Growth Strategy Consultant to CEO for TwoSigmas (education startup acquired by TES)
Head of Marketing at Arcus Global, digital products for the UK Government (07/2016-08/2017)
Strategy Director at Southpaw (Hakuhodo), leading and winning Octopus Investments pitch (05-06/2016)
Strategy Director at R/GA, redesigning Brand, CX and Content for Unilever skincare portfolio (06- 12/2015)
Strategy Director at M&C Saatchi, redesigning CX for NatWest (10/2014 - 04/2015)
Developed and led UX and CX complex for the 2012 Digital Agency of the Year, including global digital platform projects for Barclays, Virgin Atlantic, Barratt Homes, Jumeirah Hotels, Honda, AstraZeneca, Avis-Hertz, Etihad Airways
Managed three strategists and contributed to Honda and Scholl pitch wins
Gold and Silver Digital Impact Awards for Barratt Homes website
Lead Digital Strategist and Planner for Volkswagen EMEA - large cars, Bluemotion, mobile, e-commerce site, and social, contributing to the “People’s Reviewer” campaign (One Show Gold Pencil 2010).
Full-time graduate student at Cambridge MBA (ranked top 8 MBA in the world in 2008); MBA internship/project at Nike EMEA
Nike - digital strategy and localisation for Nike Running EMEA (Nike+), comms and digital strategy for the launch of the first Nike EMEA online store; masterclass series featuring Paula Radcliffe
FIAT - Member of the team delivering Fiat Eco Drive (One Show Gold 2009, Cannes, Cyber Lion Grand Prix 2009), the Fiat UK website and Fiat 500 launch
Account management for Gucci Group, Ferrari, Intercontinental Hotels Group
Interactive Agency of the Year - 2006; Campaign Digital Agency - 2008
Education
MBA, Judge Business School, University of Cambridge, UK
International Diploma Program in International Marketing, University of California at Berkeley, USA
Certificate of Business Administration, University of California at Berkeley, USA
MSc and BSc in Economics and Quantitative Disciplines, Università degli Studi di Parma, Italy
Professional certifications
Entrepreneurship Certificate, Wharton
Insights for Innovation, IDEO
Interaction Design Diploma, UC San Diego
Artificial Intelligence, Deep Learning
Excellence in Planning, IPA
Copywriting Diploma, EID, Milan