No more trade-offs

Insight

Businesses have always faced trade-offs

If they are global, they have to adapt to what’s local.

If they want to scale-up, they can’t do it fast.

If they want more security, they have to accept more bureaucracy.

While their businesses is growing, executives feel they have to make compromises all the time.  Oracle AI apps remove trade-offs by making the future visible and accurate decisions possible.

Idea

The power of And.

By reconciling irreducible contrasts in business through a new visual language and user centric content experience, we showed thorough understanding of the challenges of modern business executives.

The campaign empathised with their rational and emotional needs, demonstrating how Oracle could play an empowering role in helping them achieve their goals. From the awareness campaign to the conversion thought leadership, we developed a journey for each executive persona catering to their interests, responsibilities and technological knowledge.