HSBC Wealth / Research & Innovation
The future is female
Reimagining wealth for half of the planet
Insight
Women don’t plan enough for their future
This is closely linked to financial literacy and self-esteem and also to financial institutions’ limited understanding of women’s needs, lifestyle and mindsets. Often banks and financial institution end up paying lip service to women by “pinkwashing” instead of reinventing their products, service and advice for half of the planet
Challenge
How to make a real difference for women?
Idea
Network effects
We uncovered universal barriers and opportunities for women on their way to wealth. The research identified the relationships between barriers and opportunities and how HSBC could address them organically.
Covering over 15 countries in 4 continents, it included market segmentation, review of financial services startups and non-financial services brands catering to women in innovative ways.
Impact
Wealth is health, power and freedom
Beyond the technical definition, we introduced a women’s definition of wealth encompassing more than material assets.
Deliverables:
data-led, attitudinal segmentation
qualitative and quantitative research analysis
insight generation and clustering
gap analysis, North Star, strategic recommendations and roadmap for growth
identification of opportunities for New Product Development
trends forecasting and market sizing