HSBC Wealth / Research & Innovation

The future is female

Reimagining wealth for half of the planet

Insight

Women don’t plan enough for their future

This is closely linked to financial literacy and self-esteem and also to financial institutions’ limited understanding of women’s needs, lifestyle and mindsets. Often banks and financial institution end up paying lip service to women by “pinkwashing” instead of reinventing their products, service and advice for half of the planet

Challenge

How to make a real difference for women?

Idea

Network effects

We uncovered universal barriers and opportunities for women on their way to wealth. The research identified the relationships between barriers and opportunities and how HSBC could address them organically.

Covering over 15 countries in 4 continents, it included market segmentation, review of financial services startups and non-financial services brands catering to women in innovative ways.

Impact

Wealth is health, power and freedom

Beyond the technical definition, we introduced a women’s definition of wealth encompassing more than material assets.

Deliverables:

  • data-led, attitudinal segmentation

  • qualitative and quantitative research analysis

  • insight generation and clustering

  • gap analysis, North Star, strategic recommendations and roadmap for growth

  • identification of opportunities for New Product Development

  • trends forecasting and market sizing

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