Strategist, builder and storyteller

Hi, I’m Barbara.

Born in Italy, shaped in London and California, I launch and scale brands, products, teams and businesses by blending creative and engineering mindsets. I believe in prototypes, not PowerPoint.

About me

Expertise

  • Product strategy & marketing innovation

  • Go-to-market strategy and growth strategy

  • Brand strategy, campaign planning and content strategy

  • Global business growth (EMEA, APAC, USA)

  • Startup and scaleup growth

  • Multi-disciplinary team leadership

  • C-suite stakeholder and board experience

  • AI integration and solutions

Impact

  • Built EPAM's (S&P 500) first Brand & Marketing Practice from zero to 44 professionals

  • Won £10M+ flagship accounts (Aston Martin, WWF, BBC, SAP, OUP) in one year

  • Received CEO Impact Award for outstanding leadership

  • Created AI content solutions, developed into SaaS product

  • Advised PE clients on AI maturity and portfolio growth

Experience

  • Current: CMO at H-AISA (Human-AI Symbiosis Alliance)

  • EPAM Systems: Managing Principal, EMEA Marketing Practice Lead

  • Strategy Studio Founder: Helping startups and global brands

  • Saatchi & Saatchi: Strategy Partner (Lead for Enterprise Marketing)

  • Brandtech: Strategy Director

  • WWP: Global Strategy Director (mobile at Team Unilever)

  • Agency and studio experience: AKQA, R/GA, Digitas, UsTwo, Interbrand, Ogilvy, DDB Tribal, Razorfish, Iris Worldwide, M&C Saatchi

Clients

  • Financial services: BlackRock, Natwest, Barclays, Visa, UBS, HSBC, LSE, ClearScore

  • Technology: Samsung, Oracle, Nokia, Microsoft, Fujitsu

  • Luxury: LVMH, Samsung, Oracle, Gucci

  • FMCG: Nike, Unilever, Nestlé

  • Automotive: Fiat, Ferrari, Aston Martin, Honda

  • Travel and hospitality: Jumeirah, Expedia, IHG, Etihad Airways

  • Tech startups and scale-ups across Cambridge, London and California

Recognition

  • Web Award Best of Show (Aston Martin)

  • Multiple BIMA Awards (WWF)

  • Global Content Award recognition (WWF)

  • BIMA Awards Judge (Strategy and Innovation)

  • Gold and Silver Digital Impact Awards (Barratt Homes)

  • Member of the team delivering winning campaigns for Fiat Eco Drive (One Show Gold, Cannes Lion 2009)

Current Projects

  • Fractional CMO at H-AISA: launching a community to advance a future centred on human AI, partnering with researchers (MIT, WEF) and businesses

  • Authoring a book on systems thinking at the intersection of design, technology and business

Education


MBA University of Cambridge | Judge Business School

International Diploma Program in Marketing, Certificate in Business Administration | University of California at Berkeley

BSc and MSc in Economics and Commerce | University of Parma, Italy